Having a beautiful website is desirable and good. However, to increase conversion and sales on your website goes beyond mere aesthetics. There are certain things or steps that must be taken on your website to actually begin to increase conversion or sales.
Here are the essential steps to take to increase sales on your website:
Create regular, rich and quality content on your website that will benefit, educate or inform your site’s visitors. The best way to do this is to blog regularly from your website. This will boost engagement on your website and increase your search engine optimisation (SEO).
Product and Pricing:
You need to offer the right product at the right price on your website. You should sell what people are searching to buy and at competitive pricing for you to make sales. If you are offering services, create a page for each service and a form for customers to request for a quote.
Let the organisation of your website be easy to understand and make the navigation of your website be easy even for a novice. Let the search box for your website be located where it can be easily visible and accessible.
Implement Google Analytics and other site statistics on your website. This will help you to study traffics to your website, thereby providing you with a valuable information of what content drives conversion on your website.
You need to set aside a budget for advertising. Setup campaigns on Google AdWords and also advertise on social media like Facebook or Twitter to reach out to new customers.
Well, that is it. Do the above in addition to getting a beautiful, mobile friendly website, and watch your conversion and sales soar.
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